Born in Norway - engineered in Switzerland, sustainability has always been a part of our corporate DNA. Our propeller shaped logo showcases our company's three core values: responsibility, action, and transparency. These three core values represent the three dimensions which we use to address sustainability: We care, We act, We share.
Responsibility – We care: As a global acting sportswear apparel brand with our own manufacturing, we take our responsibility seriously so that everyone can enjoy sporting activities in nature well into the future.
Action – We act: Our commitment to sustainability is translated into action, contributing for change. We cannot do this alone. Therefore, we act through collaboration and equal partnership to help move the industry forward.
Transparency – We share: We stand by what we do. We communicate our commitment, the measures we take, and the progress we achieve through our actions.
Knut Are Høgberg, CEO of ODLO As the proverb goes, “If you want to go fast, go alone. If you want to go far, go together.” Sustainability is not a goal, it’s a journey. Let’s embark on it together.
Our sustainability strategy at ODLO is integrated into our company’s overall strategy and is built on three pillars: social responsibility, environmental responsibility, and product responsibility.
To our people and partners
Protecting our planet
Sustainably conscious product creation
At ODLO, we believe setting goals is essential and achieving them is great, but the most important component is the journey towards reaching our goals and how we develop as a brand during every single step we take, day by day. In 2019, we set our
sustainability goals by focusing on four main areas:
Climate action: Understand GHGE (Greenhouse Gas Emissions) emissions along the value chain and identify reduction opportunities
Environmental and animal protection: Reduce environmental footprint of waste and pollution and ensure animal protection
Fair work: Improve working conditions throughout supply chain partners
Circularity: Move towards a more circular business model
In order to drive change, we defined clear mid and longer-term goals and actions.
One of our most ambitious goals is to work only with preferred materials such as recycled or natural fibers by 2030. We are already making great progress here with over 50% preferred material use in the last year and we are committed to keep driving this forward.
The next few decades will be critical to tackling one of humanity’s most significant challenges and we are dedicated to continue to partner, advocate, and change, in order to be able to make a difference and achieve our sustainability goals.