In 2007 Odlo applied its knowledge and experience to creating a new Kids collection. For the first time, Odlo offered children a collection encompassing all three layers. The company continued to grow and invested in additional retail space. In 2007 it opened 6 new Odlo stores in Europe and more than 100 additional shop-in-shop systems offering a wide range of Odlo sports clothing.

In 2008 Odlo introduced an advanced version of its seamless, close-fitting Evolution Light sports underwear range, which was first launched in 2003. It also presented its new generation of sports bras. These ranges were both the result of in-house research and development work on the part of the Swiss manufacturer.

In 2010 Odlo won two international awards for the seamless race suit worn by top Norwegian biathlete Ole Einar Bjørndalen. The Red Dot Design Award was given for the suit's outstanding design, while the Plus X Award was presented for innovation and functionality. At the Winter Olympics in Vancouver, Odlo was one of the most popular Nordic ski sports brands amongst athletes.

In summer 2011 Odlo launched the new Bike collection for mountain and road bikers. Now Odlo could offer year-round performance clothing to meet the needs of all sports enthusiasts. The Temperature Control System provided the basis for a unique sports underwear concept that offered the perfect underwear for all temperatures and performance levels.

For Winter 12/13, Odlo launched Evolution Greentec, the first seamless underwear to be made from 100% recyclable material. The company had developed a range of sustainable underwear to meet the highest standards of performance and functionality. The green thread used in the range stands for an outstanding level of sustainability and environmental compatibility. This new range won numerous awards even before it came on the market.

Winter 13/14 saw yet another innovation with the launch of Odlo's new Muscle Force range. The underwear range is specifically designed for downhill skiers and ski tourers. Specific compression areas minimise muscle vibrations to help stave off muscle fatigue.