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    ODLO names new Chief Financial Officer

    Abe Yasser brings extensive finance and regional operations experience to the Swiss-based apparel maker.

    (March 22nd, 2021, Huenenberg) – ODLO - the Swiss performance apparel company – today announced the appointment of Abe Yasser to the role of Chief Financial Officer. He takes over from Adrian Schürmann effective 1 May 2021.

    “Abe brings an impressive strategic understanding of many parts of our business and diverse experience from various consumer goods industries, most recently with Under Armour. His talent and industry specific experience make him well suited to lead our finance team,” said Knut Are Høgberg, ODLO’s CEO.

    Yasser joins ODLO from Under Armour where he worked as the regional CFO for EMEA. There he managed a large FP&A, accounting, planning and business intelligence team, accountable for growing the $700M region spanning Europe, Middle East, Africa, and Russia. Previously he held various regional and international roles throughout his 20-plus year career.

    “ODLO has a proud history and an authenticity in premium performance apparel, and I am thrilled to join the company. I look forward to partnering with the team to execute on the company's strategic plan, accelerate growth and enhance the already strong brand,” Yasser explained.

    Yasser succeeds Adrian Schürmann who leaves ODLO after joining the company in 2015. During his tenure, Schürmann helped navigate through exacting times, including the successful change in ODLO’s ownership in May 2020 – a process in which he played a fundamental role. He is highly regarded across the organization for his many contributions.

    “We thank Adrian for his passion and professionalism during these years; his tireless efforts have been key to bring ODLO to the position it enjoys today. We will miss Adrian, partly for his skills and competencies, but as much for his personality and the care he has shown to the brand and the ODLO family. I personally wish him the best for his future and his new professional path,” said Mr Høgberg.

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