By: MARK COHEN • sustainability • 22.06.2022
What if we could make more clothing from unused fabrics and scraps? We asked ourselves this question back in November 2021 at the end of a busy production period and on the heels of another one. Despite the best efforts of our pattern makers, it happens sometimes that we have excess fabrics or worse – entire spools that are completely new but simply haven’t been used yet.
Picking up on our sustainability guidelines – we care, we act, we share – we came up with the idea for a capsule dedicated specifically to kids – the WeAct kids’ collection – made entirely from "waste” materials. We’re extremely proud to launch it today.
The products were crafted by one of ODLO’s longest standing product managers, Ulrike Froitzheim, who is constantly searching for new uses for leftover materials.
“This is a colourful, comfortable kids’ clothing collection that breathes new life into leftover fabrics,” she explains about the inspiration behind the capsule. “As we work towards 100 per cent sustainable fabric use by 2030, I see this as another important milestone on this journey, giving life to brand new, beautiful, technical fabrics that would otherwise have ended up in landfill.”
"We’re very proud of it.”
Cool kids. Cooler clothes.