NEW ARRIVALS SPRING/SUMMER '19 – by zaha hadid design
This extraordinary partnership with Zaha Hadid Design gave ODLO a completely fresh perspective in the development of functional sportswear, which resulted in feminine, but functional training must-haves based around the design theme “Layered Space”.
ZAHA: THE THREE KEY STYLES
The heart of the Women’s Training collection is the Zaha line comprising a parka, tights and bralette. Being translucent and breathable, the Zaha Parka is suitable to wear both to and from the gym. This is emphasized by the subtle flock-print on the inside which makes sure that the parka does not stick to the skin and feels good to wear. The perforated structure of its polyamide fabric with its noticeable ventilation adds to this effect.
Zaha Tights with their sophisticated warp knit technology ensure a perfect fit and full freedom of movement. Their integrated net structure makes the tights look sensual, lending them an elegant touch at the same time. What makes Zaha Hadid Design’s design language so distinctive is the seamless fabric transitions and the clear contours.
The Zaha Bralette radiates elegance and femininity and is also a real eye-catcher, reinventing the layering effect in a unique, very appealing design. The sports bra provides support and incorporates ODLO's organic body-mapping concept with its flowing net structures in a surprising way. At the same time, the Zaha bralette convinces by the combination of ease and superior flexibility. Women who dare can also wear this “must-have” as a top.
Zaha Hadid herself was a true role-model for many; instead of it being an obstacle to her success in an industry dominated by men, she used her gender to empower herself in creating opportunities to set her work apart. ODLO targets these kinds of independent and self-confident women for its Women’s Activewear. Women who are not willing to compromise on career or an active lifestyle, nor on style or functionality.