Discover the latest ODLO news stories
Biathlon icons and Odlo brand ambassadors Martin Fourcade and Selina Gasparin team up to tackle the Engadin Skimarathon
Exclusive Swiss-Ski apparel unveiled to celebrate this landmark event
In a proof-of-concept combining Swiss brands and common ambitions, the chemical recycling pioneer and outdoor apparel icon will attempt to convert waste fabrics into virgin-quality recycled PET.
Trail run weekend unites real athletes, real runners and real racing in one of Europe’s truest trail arenas.
Odlo, the Swiss-based performance apparel brand, has long been respected within the outdoor industry. Founded in 1946 in Norway by Odd Roar Lofterød Sr, the brand first made its mark by developing an elastic, heat-regulating suit that revolutionised cross-country skiing. Odlo then became the apparel brand of choice for twenty-five national teams at the 1964 Innsbruck Winter Olympics – including the entire Norwegian national team – who went on to win a raft of medals. Further groundbreaking innovations followed with the introduction of the first fully synthetic sweat-wicking base layer, the launch of the pioneering three-layer principle, and expansion into performance apparel for outdoor pursuits beyond Nordic sports.
Companies and financial institutions mobilising around ambitious climate action
Campaign seeks to spark a reawakening in athletes everywhere as part of refreshed brand strategy
Glacier-inspired design highlights climate advocacy work of brand’s key sustainability partner
Programme designed to “give gear a second life” will be showcased at ODLO’s new flagship Zurich store.
