Odlo unveils new brand claim “There’s more out there” with landmark media campaign
Campaign seeks to spark a reawakening in athletes everywhere as part of refreshed brand strategy
Campaign seeks to spark a reawakening in athletes everywhere as part of refreshed brand strategy
Glacier-inspired design highlights climate advocacy work of brand’s key sustainability partner
Programme designed to “give gear a second life” will be showcased at ODLO’s new flagship Zurich store.
Swiss-Ski Nordic team athletes now decked out in ODLO’s LEVADA race suit for the first time.
Trail run weekend features various race lengths and breath-taking alpine terrain – also a chance to step “Inside the HTV”
Swiss-Ski Nordic athletes to represent the performance apparel brand, input on product development and participate in athlete apprenticeships at ODLO HQ through to 2027
Annecy-based trail running team to input on product development and represent performance apparel brand at trail events through 2024
Legendary biathlete will represent storied base layer brand and act as product development partner
Nike VP named ODLO CEO, succeeding Knut Are Høgberg effective January 1st, 2023.