ODLO Newsroom

Swiss performance apparel brand Odlo is launching its second product collaboration with Protect Our Winters (POW) Switzerland, an NGO that raises awareness about the climate crisis. The result is the Odlo x POW Zeroweight running capsule: a six-piece collection made entirely from recycled materials.

Crafted for performance and comfort in all conditions.

Technical performance pieces made to get out there. Purpose-built for cross-country comfort.

In a proof-of-concept combining Swiss brands and common ambitions, the chemical recycling pioneer and outdoor apparel icon will attempt to convert waste fabrics into virgin-quality recycled PET.

Trail run weekend unites real athletes, real runners and real racing in one of Europe’s truest trail arenas.

Odlo, the Swiss-based performance apparel brand, has long been respected within the outdoor industry. Founded in 1946 in Norway by Odd Roar Lofterød Sr, the brand first made its mark by developing an elastic, heat-regulating suit that revolutionised cross-country skiing. Odlo then became the apparel brand of choice for twenty-five national teams at the 1964 Innsbruck Winter Olympics – including the entire Norwegian national team – who went on to win a raft of medals. Further groundbreaking innovations followed with the introduction of the first fully synthetic sweat-wicking base layer, the launch of the pioneering three-layer principle, and expansion into performance apparel for outdoor pursuits beyond Nordic sports.