BY : MARK COHEN  • Ski • 02.02.2023

Martin Fourcade is a legend. A five-time Olympic champion. The most successful French Olympic athlete of all time. A seven-time Olympic medalist (5 gold), winner of twenty-eight World Championship medals (13 gold), 186 World Cup podiums, and seven overall World Cup titles.

Today we announced the privilege of having Martin join us as global brand ambassador and product development partner. The life he’s living in retirement – running, skiing, cycling and hiking in the mountains as much as possible – lines up perfectly with the reasons why we do what we do, and we couldn’t be more excited to have him on board.  

“I’m honoured to join the ODLO family,” said Fourcade about the announcement. “I already have a long history with ODLO having had the opportunity to wear it throughout my professional career. I grew up watching my French and Norwegian idols win while wearing ODLO, so it is with great pride that I join this renowned brand. I’m very excited to grow together and to inspire others with a year-round, multi-sport passion for the outdoors.”

Perfect pairs 

ODLO’s heritage in cross-country skiing is well-known, as is Fourcade’s. While Fourcade made a name for himself from his World Cup Debut in March 2008 and through 186 podiums and his Olympic success, ODLO’s Olympic moment came in 1972 at the Sapporo games, where an impressive 25 national teams wore the first fully synthetic base layer – the ODLO Thermic – but in the pre-sponsorship era when teams paid for kit themselves. A sign of its uniqueness.

A native of the Eastern Pyrenees, today Fourcade spends him time running, skiing and cycling in the mountains. He’s also chairing the Athletes' Commission for the Paris 2024 Olympic and Paralympic Games and organising his Nordic festival roller-ski event in Annecy. We’re linked by shared passions and interests and see major opportunities to grow together in new directions.

Fourcade’s four-year ambassador commitment marks the start of a new era for ODLO. The brand is excited to chart a new path forward, working with like-minded personalities and athletes to fuel the passions of active people.