by odlo-en-int
corporate
Odlo is ‘Out for More’ at the 2024 High Trail Vanoise
Trail run weekend unites real athletes, real runners and real racing in one of Europe’s truest trail arenas.
Corporate News
Discover the latest ODLO news stories
by odlo-en-int
corporate
Odlo’s new era of brand building continues at pace
Odlo, the Swiss-based performance apparel brand, has long been respected within the outdoor industry. Founded in 1946 in Norway by Odd Roar Lofterød Sr, the brand first made its mark by developing an elastic, heat-regulating suit that revolutionised cross-country skiing. Odlo then became the apparel brand of choice for twenty-five national teams at the 1964 Innsbruck Winter Olympics – including the entire Norwegian national team – who went on to win a raft of medals. Further groundbreaking innovations followed with the introduction of the first fully synthetic sweat-wicking base layer, the launch of the pioneering three-layer principle, and expansion into performance apparel for outdoor pursuits beyond Nordic sports.
by odlo-en-int
corporate
Odlo joins the growing list of organisations committed to science-based targets initiative
Companies and financial institutions mobilising around ambitious climate action
by odlo-en-int
corporate
Odlo unveils new brand claim “There’s more out there”
Campaign seeks to spark a reawakening in athletes everywhere as part of refreshed brand strategy
by odlo-en-int
corporate
ODLO drops first product collab with POW Switzerland
Glacier-inspired design highlights climate advocacy work of brand’s key sustainability partner
by odlo-en-int
corporate
ODLO launches broader ReWEAR circularity concept in Zurich
Programme designed to “give gear a second life” will be showcased at ODLO’s new flagship Zurich store.
by odlo-en-int
corporate
ODLO equips Swiss-Ski’s Nordic teams for 23/24 winter season
Swiss-Ski Nordic team athletes now decked out in ODLO’s LEVADA race suit for the first time.
by odlo-en-int
corporate
ODLO supports the Martin Fourcade Nordic Festival in Annecy
ODLO supports the Martin Fourcade Nordic Festival in Annecy September 1st-3
by odlo-en-int
corporate
ODLO sponsors High Trail Vanoise in Val d’Isere July 7th-9th
Trail run weekend features various race lengths and breath-taking alpine terrain – also a chance to step “Inside the HTV”