Odlo is ‘Out for More’ at the 2024 High Trail Vanoise
Trail run weekend unites real athletes, real runners and real racing in one of Europe’s truest trail arenas.
(Hünenberg, Switzerland) – January 2024 – Last month, Odlo’s commitment to greenhouse gas reduction (GHG) was formally recognised by the science-based targets initiative (SBTi), a non-governmental organisation (NGO) for corporate climate action that helps companies validate and ensure alignment with the Paris Agreement on climate change to limit global warming to 1.5°C.
By signing the commitment letter, Odlo (alongside two other Monte Rosa Sports AG brands, Janus and Henry Lloyd) joins a growing group of leading corporations who recognise the crucial role businesses play in minimising the risk that climate change poses to the future of our planet, aligning their targets to what climate science deems necessary.
Under its “we can do more” commitment to people and the planet, the company hopes to protect our much-loved playgrounds and preserve them for future generations of reawakened athletes.
“We need to do our part to reduce the impact of our business on the planet,” explains Daniel Eppler, CEO of Monte Rosa Sports AG, of the SBTi commitment. “It’s crucial we sharpen our focus and prioritise our most significant areas of influence, advancing our commitments in line with best-practice climate science.”
Odlo is currently working to measure GHG emissions from its most recent financial year. With this done, and once its SBTi targets are aligned, it will then measure annual emissions and continue to actively implement reduction strategies to meet its commitments. SBTi’s support ensures that plans are properly carried out within a pre-defined timeline.
Learn more about Odlo’s sustainability commitments here. You can also find out more about the SBTi here.
Trail run weekend unites real athletes, real runners and real racing in one of Europe’s truest trail arenas.
Odlo, the Swiss-based performance apparel brand, has long been respected within the outdoor industry. Founded in 1946 in Norway by Odd Roar Lofterød Sr, the brand first made its mark by developing an elastic, heat-regulating suit that revolutionised cross-country skiing. Odlo then became the apparel brand of choice for twenty-five national teams at the 1964 Innsbruck Winter Olympics – including the entire Norwegian national team – who went on to win a raft of medals. Further groundbreaking innovations followed with the introduction of the first fully synthetic sweat-wicking base layer, the launch of the pioneering three-layer principle, and expansion into performance apparel for outdoor pursuits beyond Nordic sports.
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