Annecy-based trail running team joins as newest ambassadors. Will input on product development and represent ODLO at trail events through 2024.
Annecy-based trail running team joins as newest ambassadors. Will input on product development and represent ODLO at trail events through 2024.
BY : MARK COHEN • run • 02.03.2023
Having just signed legend Martin Fourcade as global brand ambassador, we’re excited to officially announce a two-year title sponsorship with Team ODLO X-Alp – the Annecy-based trail running team.
With athletes Marine Quintard, Claire Mougel, Emilie Menuet, Benjamin Roubiol, Maxime Grenot, and Yves Heloury – the two-year title sponsorship will see Team ODLO X-Alp input on running-related projects while representing the brand at trail events across the Alps.
“We’re really excited to continue this partnership,” said Emilien Bochet, the team’s manager and former professional skimo racer. “ODLO has been our apparel sponsor for years. We’re thrilled to continue to grow together and to inspire others to explore and run in beautiful outdoor spaces.”
Last season (racing as Team TSL), Team ODLO X-Alp podiumed 10 times in races including the Jura Swiss Trail and the ODLO High Trail Vanoise. Additionally, athletes placed in the top 30 at several UTMB events and elsewhere.
As participation in trail running continues to grow – up 12 per cent year-over-year globally for the last decade – ODLO is proud to collaborate with like-minded athletes that personify why the company continues to create made-for-comfort performance apparel.
With ODLO’s heritage in high-sweat endurance sports and trail running’s growing popularity, ODLO and Team ODLO X-Alp see significant opportunities to continue growing together in new directions.
“Having input from professional athletes on design is an important part of ODLO’s process,” added Shanjay Damani, ODLO’s director of marketing. “We continue to invest in brand partnerships fueled around a passion for being active, and we’re delighted to continue adding partners like these who can introduce trail running to more everyday athletes.”
“This is a great running community which we’re very proud to support,” added Damani.
For the purposes of writing recommendations like this one, we test tees while running (naturally) or in the gym doing stretching and strength work. So far this season, I have about 400km in the legs and two target trail events fast approaching: the Jura Swiss Trail and UTMB Verbier. So what’s the verdict?
Ready to run more? Road or trail, get inspired with these tips.
What do trail runners bring on a three-hour run? What about longer? What are those running back packs all about? Here, a practical guide on what to pack - for training and racing - to have a great day trail running in all conditions.
