ODLO supports the Martin Fourcade Nordic Festival in Annecy September 1^st-3^rd

(August 3^rd, Hünenberg, CH) – ODLO, the Swiss-based performance apparel brand is proud to support the Martin Fourcade Nordic festival as a technical partner.

Held in Annecy on the first weekend in September, the Martin Fourcade Nordic festival sees over 25,000 Nordic fans gather in Le Pâquier for a unique three-day programme of racing, music and entertainment. The festival kicks off on Friday with a free opening concert, headlined by renowned musician Broken Back. On Saturday international stars in cross-country skiing and biathlon take centre stage in the elite roller ski competitions, while Sunday is devoted to biathlon events for amateur athletes and children.

"When it was created in 2019, I imagined the Martin Fourcade Nordic Festival as a moment of sharing for Nordic sports enthusiasts,” said event creator and legendary biathlete Martin Fourcade. “It's a great pleasure to welcome ODLO as a technical partner to help bring the festival to life and best meet the needs of the athletes."

With Norwegian heritage at ODLO’s roots and Martin Fourcade as its global brand ambassador, the company is delighted to support this amazing weekend of competition and entertainment.

“Collaborating with individuals, teams and events that share our passions and inspire more athletes to get out there and enjoy rewarding outdoor experiences is extremely important to us,” said Shanjay Damani, Marketing Director, ODLO. “We’re therefore thrilled to support The Martin Fourcade Nordic Festival, a memorable event that brings athletes together to celebrate their love for Nordic sports.”

As well as equipping the event organisers and dedicated volunteers with its performance apparel, ODLO will also be present in the festival village all weekend hosting special activities, including an opportunity to meet Fourcade on Saturday at 6pm.

Further event details and entry information can be found here. 

Roll with ODLO

As part of its collaboration with the event, ODLO is offering the chance to win an exclusive ‘Roll with ODLO’ experience at the festival. Two lucky winners will win two nights in Annecy, ODLO apparel valued at €500

and attendance to the pro races, plus an exclusive running session, photoshoot and signature session with Fourcade himself. Entry into Sunday's biathlon races also included if the winners wish to take part.

Find out more or enter the competition here.

Made-for-comfort apparel

ODLO crafts made-for-comfort performance apparel designed to heighten outdoor experiences across a multitude of sports, be it snow sports, running, cycling, or hiking.

Ideal for summer Nordic training, the Zeroweight collections are purposefully designed for those that love to push limits. Technical lightweight fabrics, refined tailoring, sport-specific detailing and ODLO’s renowned craftsmanship combine to deliver exceptional pieces that are made to move. Explore Zeroweight apparel. 

Martin Fourcade Nordic Festival

Organised by Martin Fourcade from 1^st to 3^rd September in Annecy, the MFNF is the Nordic event of the summer in France. On the programme: an exceptional concert, cross-country skiing and biathlon races, biathlon running races, and a huge brand village. For full details visit: www.nordicfestival.fr