Corporate News

Trail run weekend unites real athletes, real runners and real racing in one of Europe’s truest trail arenas.

Odlo, the Swiss-based performance apparel brand, has long been respected within the outdoor industry. Founded in 1946 in Norway by Odd Roar Lofterød Sr, the brand first made its mark by developing an elastic, heat-regulating suit that revolutionised cross-country skiing. Odlo then became the apparel brand of choice for twenty-five national teams at the 1964 Innsbruck Winter Olympics – including the entire Norwegian national team – who went on to win a raft of medals. Further groundbreaking innovations followed with the introduction of the first fully synthetic sweat-wicking base layer, the launch of the pioneering three-layer principle, and expansion into performance apparel for outdoor pursuits beyond Nordic sports.

Companies and financial institutions mobilising around ambitious climate action

Campaign seeks to spark a reawakening in athletes everywhere as part of refreshed brand strategy

Glacier-inspired design highlights climate advocacy work of brand’s key sustainability partner

Programme designed to “give gear a second life” will be showcased at ODLO’s new flagship Zurich store.

Swiss-Ski Nordic team athletes now decked out in ODLO’s LEVADA race suit for the first time.

ODLO supports the Martin Fourcade Nordic Festival in Annecy September 1st-3

Trail run weekend features various race lengths and breath-taking alpine terrain – also a chance to step “Inside the HTV”