Odlo champions Team Swiss-Ski at historic IBU Biathlon World Championships in Lenzerheide, Switzerland
Exclusive Swiss-Ski apparel unveiled to celebrate this landmark event
(Feb 6th, Hünenberg, CH) – Odlo, the Swiss-based performance apparel brand and official clothing partner of the Swiss-Ski Nordic teams, is proud to support the highly anticipated IBU Biathlon World Championships in Lenzerheide.
Taking place from February 12th to 23rd, this historic event marks the first time Switzerland will host the Biathlon World Championships. Set against the stunning backdrop of the Lenzerheide valley, the competition will showcase elite international biathletes in thrilling individual races, sprints, pursuits, mass starts, and relays. Fans can also immerse themselves in the excitement with vibrant attractions in the Fan Village and along the track.
Recognised by Loipen Schweiz as one of the premier cross-country skiing destinations in Switzerland, Lenzerheide is the ideal stage for this milestone event. The arrival of the World Championships is the culmination of nearly two decades of dedication to establishing a world-class biathlon facility in the region.
With Odlo holding Nordic sports close to its heart for over 75 years and with strong partnerships with both Swiss-Ski and the Lenzerheide holiday region, the brand is proud to support this iconic event, where its shared passions come to life.
First home World Championships for Team Swiss-Ski
This event promises to be a historic milestone for Team Swiss-Ski, marking their first World Championships on home tracks. With family, friends and thousands of passionate home fans lining the course, the atmosphere is set to be thrilling. As the official clothing partner of the Swiss biathlon team, Odlo is honoured to support this landmark event, equipping the nation’s best athletes with its unrivalled base layers and competition and training apparel. Amongst the Swiss-Ski team are Odlo brand ambassadors Selina, Elisa and Aita Gasparin. The Gasparin sisters relocated from the Engadin to Lantsch/Lenz in 2016 to benefit from Lenzerheide’s world-class biathlon infrastructure. Now Elisa and Aita will compete on home ground, while Selina takes on a pivotal role as a World Championship ambassador and head coach for Swiss-Ski’s young biathlon talents. In recognition of their lasting impact on the sport, a section of the championship course has been named the "Gasparin Dream", honoring the sisters' remarkable contributions to Swiss biathlon.
Swiss-Ski apparel released to Nordic enthusiasts for the first time
To commemorate this momentous event, Odlo is releasing a limited volume of exclusive Swiss-Ski apparel. For the first time, fans will have the opportunity to purchase the exact apparel worn by Swiss athletes on the world stage. A carefully selected range - including the official race suit, team parka, and warm-up outfit - will be available exclusively at Odlo’s flagship store in Lenzerheide. Additionally, Odlo will have a strong presence in the Fan Village, showcasing its latest Nordic Like Never Before collection of cross-country apparel that looks as good as it feels. As a special touch, fans purchasing Odlo pieces can have them embossed with the IBU World Championship logo, creating a lasting keepsake from this unforgettable event. Odlo extends its best wishes to Team Swiss-Ski and the Lenzerheide 2025 organising committee for a successful championship. Hopp Schwiiz !