Odlo Appoints Marcus Mielke as Chief Wholesale Officer

(Wednesday August 06 - Hünenberg, Switzerland) - Odlo is pleased to announce the appointment of Marcus Mielke as its new Chief Wholesale Officer, effective immediately. 

Marcus brings with him a wealth of experience in the sportswear industry. He joins Odlo from Jack Wolfskin, where he led the sales organization across all channels in Central Europe for the past five years. During his tenure, he managed a cross-functional team of 32 and delivered significant business growth. 

Before that, Marcus spent 15 years at Nike, serving in several Sales Director roles across key accounts such as Intersport Central EMEA, Intersport AGS, and Sport 2000. In these positions, he was instrumental in shaping and executing successful account strategies across the region. 

The wholesale channel continues to be a critical pillar of Odlo’s business, and Marcus’s deep relationships with key customers -- ranging from buying groups to strategic, key, and digital accounts -- make him a valuable addition to the team. His multi-channel experience will also support Odlo’s broader commercial ambitions. 

Away from business, Marcus boasts a spectacular athletic background. He represented Germany in rowing at the 2000 Olympic Games and was crowned World Champion in 1996. 

Looking ahead to 25/26, Marcus will play a key role in driving wholesale growth and strengthening Odlo’s customer partnerships across Europe. 

Daniel Eppler, CEO of Odlo, commented: 

“Marcus is a humble and truly inspirational leader. I’m confident he will be a great fit for Odlo and instrumental in building even stronger relationships with our European wholesale partners.”