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Hero image Odlo x resort partnerships

Odlo announces new strategic partnerships with Lenzerheide Holiday Region and Engadin Tourismus

Move underscores the brand’s commitment to growing brand awareness and deepening its presence in its home market of Switzerland.

Odlo, the Swiss-based performance apparel brand, is proud to announce new strategic partnerships with Lenzerheide Holiday Region and Engadin Tourismus, two of Switzerland’s most iconic alpine destinations. These collaborations mark a significant step in Odlo’s drive to deepen its roots in its home market and expand its visibility across key outdoor regions.

Half width tout Odlo x resort partnerships Connecting heritage and purpose

Connecting heritage and purpose

With nearly 80 years of technical apparel heritage, Odlo has long been a trusted name in outdoor performance wear. This latest initiative underscores the brand’s renewed focus on engaging with local outdoor communities and inspiring more people to experience the mental and physical rewards of outdoor pursuits, all year round. “Switzerland is not just our home; it's our constant inspiration,” said Daniel Eppler, Odlo CEO. “Partnering with Lenzerheide and Engadin allows us to celebrate and support the very communities and landscapes that have helped shape our brand. Together, we aim to inspire more athletes and adventurers to get out there and experience the best of the Swiss outdoors.” Both destinations are internationally renowned for world-class mountain sports, from cross-country skiing and alpine touring in winter to hiking and mountain biking in summer. Their natural alignment with Odlo’s multi-seasonal, multi-sport performance apparel makes them ideal partners. The locations also hold strong ties with Odlo’s wider partners. Lenzerheide is home to Odlo brand ambassadors, the legendary Gasparin sisters, and has been the backdrop of its recent brand campaigns, while Engadin hosts the iconic Engadin Skimarathon, of which Odlo is a proud lead sponsor.

Half width tout Odlo x resort partnerships Bringing the partnerships to life

Bringing the partnerships to life

These strategic collaborations go beyond increasing visibility, they represent a shared passion for the outdoors and a hands-on commitment to the communities that live and breathe alpine sports. Together with Lenzerheide Holiday Region and Engadin Tourismus, Odlo will bring the partnership to life with a series of activations designed to engage locals, visitors, and sports communities alike. Planned initiatives include: • Equipping resort representatives in both destinations with Odlo’s award-winning base layers and high-performance apparel, ensuring exceptional comfort and performance in all conditions. • Enhanced brand presence across Lenzerheide and Engadin, including at key sporting events and tourism touchpoints, reinforcing Odlo’s identity as a trusted performance brand for all seasons. • Community-driven initiatives, such as apparel testing opportunities, co-branded events, and outdoor experiences aimed at encouraging more people to connect and explore these amazing mountain resorts. • In-store experiences at Odlo’s brand stores in Lenzerheide and St. Moritz, featuring seasonal launches, athlete meet-and-greets, and local community events.

Looking Ahead

These collaborations mark the start of a broader journey for Odlo as it expands its network of sports and destination partnerships across the Alps and beyond. With more activations and community initiatives already in the pipeline, Odlo remains focused on inspiring every athlete to discover fulfilment in the outdoors - every day, in every season.

LENZERHEIDE WORLD OF WONDERS

Nestled in an impressive mountain landscape, the Lenzerheide holiday region offers a unique experience for outdoor enthusiasts and nature lovers alike. Whether in summer or winter, on the mountain or in the valley - Lenzerheide reveals itself as a world of wonders that creates true W.O.W. moments. Every day holds new adventures waiting to be discovered and unforgettable experiences to be remembered.

A VALLEY TO FALL IN LOVE WITH

Magical: the diverse alpine landscape of the Upper Engadin, with its towering peaks, vast lakes, and 12 picturesque villages, never fails to inspire. Perched at 1,800 metres above sea level, the valley offers the perfect year-round destination for athletes, families, food lovers, and nature enthusiasts.