Odlo announces return as Swiss-Ski’s Nordic outfitter

(May 12^th, Hünenberg, CH) – Odlo, the Swiss-based performance apparel brand today announced it will once again equip the Swiss-Ski Nordic teams in a new four-year partnership agreement beginning at the start of the 2023/2024 season.

Covering cross-country skiing, Nordic combined, biathlon and ski jumping, the new agreement sees Odlo equip over seventy Swiss-Ski athletes and their coaching and support teams with its winter apparel - base layers, on-snow competition apparel and training wear.

While the Swiss-Ski teams will represent the brand at all Nordic events, the collaboration will also see the athletes input on product development and participate in a new athlete apprenticeship programme at Odlo headquarters in Hünenberg, Switzerland.

“With Odlo as a partner, we give athletes and staff the pieces they need to generate results," says Silvan Nideröst, Head of Equipment at Swiss-Ski and Managing Director of the Swiss Ski Pool. “In Odlo, we’re very happy to have a strong and established partner. Both sides will benefit from this revived partnership in the long term.”

Having previously equipped Swiss-Ski for over a decade, Odlo is thrilled to once again partner with Swiss-Ski’s inspirational Nordic teams and discover new opportunities to grow together.

“Collaborating with teams and athletes that share our passions inspires us to craft sports apparel engineered for performance,” said Daniel Eppler, CEO of Odlo. Odlo has held Nordic sports close to its heart for over 75 years. We’re therefore delighted to be working with Swiss-Ski’s Nordic teams once again and look forward to equipping them for success with our apparel.”

With Odlo also recently announcing the signing of legendary athlete Martin Fourcade and the title sponsorship of Team Odlo X-Alp, this new agreement with Swiss-Ski evidences their ongoing commitment to invest in targeted brand collaborations rooted in visibility and product development.

The current agreement runs through to 2027.

Swiss-Ski is an umbrella organisation for snow sports in Switzerland. Established in 1904, it’s one of the leading and most successful sports associations in the country, representing 11 types of snow sports: alpine skiing, cross-country skiing, Nordic combined, ski jumping, biathlon, snowboarding, skicross, freeskiing, mogul skiing, aerial skiing and Telemark.

Swiss-Ski supports and fosters professional athletes, helping them compete with their peers globally. As part of its commitment to promoting health at the grassroots level, the organisation strives to make snow sports accessible to children and teenagers across the country. Swiss-Ski is engaged in numerous major sporting events in Switzerland and is part of a comprehensive network of national as well as international associations and organisations.