(August 27^th, Hünenberg, CH) – Odlo, the Swiss-based performance apparel brand, is set to enter the Chinese market through a new distribution partnership with Shanghai Flying Frog Trading Co. Ltd, part of Sanfo Group, marking the latest step in the brand’s expansion across Asia. 

Following established distribution partnerships in South Korea and Taiwan, the agreement will bring Odlo’s performance base layers and technical outdoor apparel to Chinese consumers, with a soft launch planned for Winter 2026, ahead of a full market introduction with the SS27 collection. 

Shanghai Flying Frog Trading Co. Ltd has been selected as Odlo’s distribution partner following its successful track record of introducing and developing leading international outdoor brands in China. Through the partnership, Odlo will gain access to an established omnichannel platform, a specialist retail network spanning 57 cities, and expertise in developing premium outdoor brands within the Chinese market. 

China's booming performance and outdoor sports culture presents a significant growth opportunity for Odlo. With more than 400 million outdoor sports participants, an expanding running community and a significant winter sports market, it’s the perfect new market for Odlo to showcase its performance layering apparel across running, hiking, training, ski & snow and cross-country skiing.   

The initial Winter 2026 launch will focus on Odlo’s core base layer offering, before expanding across the wider product portfolio with the SS27 collection. 

“China represents a hugely exciting opportunity for Odlo. We are seeing a rapidly growing appetite for outdoor and performance sports, from running and hiking to winter sports, alongside an increasingly sophisticated consumer who understands and values technical product and innovation. With 80 years of expertise in performance layering, we believe Odlo has a distinctive story to tell in this market,” says Daniel Eppler, CEO of Odlo.  

“Our ambition is to build meaningful, long-term relationships with Chinese consumers and introduce more people to the benefits of high-performance layering.”   

Zhang Heng, The Chairman of holding company Sanfo Outdoor Products Co., Ltd, added: 

“In nearly 30 years in the outdoor industry, I have worked with many renowned international outdoor brands, each with its own distinct character. Without question, Odlo stands out as one of the rare few that seamlessly blends European design aesthetics, professional outdoor functionality, high-quality craftsmanship and accessible pricing.” 

 “We are deeply honoured to introduce the Odlo brand and its products to outdoor enthusiasts in China. As the brand’s slogan states, THERE’S MORE OUT THERE. The world is limitless, and the adventures are endless. We are excited to collaborate with Odlo to keep exploring!” 

The partnership represents the latest significant step of Odlo’s international growth strategy. 

About Sanfo Outdoors  

Sanfo Outdoor (Beijing Sanfo Outdoor Products Co., Ltd.) is a major Chinese outdoor gear retailer and brand operator founded in 1997 by Zhang Heng. Headquartered in Beijing, the publicly traded company sells apparel, footwear, and equipment, organizes sports events, and operates family parks and campsites.